The Truth About Sneakers

From street style to office casual, sneakers are everywhere: but not all pairs are created equal. While they look great in stores and on Instagram, many traditional pairs fail to deliver on comfort, support, and practicality for everyday wear. Here’s why most industry-standard sneakers fall short—and how to choose a pair that works for you and your feet, not against.

Traditional Pain Points and Our Solutions

Traditional Pain Point: No Everyday Support

Most industry-standard sneakers focus on aesthetics over function, leaving your feet unsupported throughout the day. The result? Tired, sore feet and discomfort that lasts long after you’ve taken them off. Thanks to our podiatrist-designed tech though, these pairs are non-performance shoes that actually perform (disguised as your favourite sneakers).

Our Solution: Sole Hero® Footbed Tech and Layered Support and Cushioning Systems

Sole Hero® Footbed
Podiatrist-designed with targeted cushioning under the heel, arch, and forefoot to cradle your feet with every step. In an independent QUT study on women with plantar heel pain, it was shown to perform biomechanically comparable to prefabricated orthotics while delivering higher comfort ratings (more on this to come). The study also found a 30% reduction in impact loading rate, helping to soften the force applied to the foot with each step, and no negative trade-offs—reducing heel pressure did not increase pressure elsewhere on the foot.

Layered Cushion and Support Systems
Strategically crafted to prevent and alleviate common foot pain symptoms, delivering soft, all-day comfort.

Read more our podiatrist-designed tech here.

Person holding a shoe, showing its interior and sole details.

Traditional Pain Point: Painful Break-In & Blisters

Most traditional sneakers have stiff structures and poorly placed padding, leading to hotspots, rubbing, and sore feet that make wearing them a chore. Our thoughtful design features deliver sneakers that feel comfortable right out of the box, helping to negate the long wear-in period.

Our Solution: Expertly Balanced Heel Counter & Pressure-Relieving Lining

Expertly Balanced Heel Counter
Firm enough to hold its shape and support, soft enough to flex with your foot—providing structure without stiffness.

Strategically Placed rPET Foam Lining
Made from recycled plastic bottles, this soft lining is strategically placed to relieve pressure and rubbing on the skin, helping prevent blisters from the very first wear.

Read more about the comfort features inside here.

Traditional Pain Point: One-Size-Fits-All Fit and Impractical

Ordinary, traditional pairs often ignore the unique shape of your feet, leaving you with poor support, discomfort, and a fit that just doesn’t work for your everyday life. Our podiatrist-designed technology lets you customise your fit, and combined with lightweight construction, it creates sneakers that are a joy to wear all day long.

Our Solution: Custom Fit & Thoughtful Construction

Sole Saver Pack®
Customises your fit; regular, wide, and narrow. Most of our enclosed styles come with an innovative, three-fit system pack that includes an adjustable full-length footbed, a half-length footbed, and forefoot cushions for tailored comfort.

Podiatrist-Designed Dual-Density Moulded Soles
Free of steel shanks and heavy materials, these soles provide lightweight, structured support while staying flexible enough with your movements.

Discover more about our podiatrist-designed tech here.

A hand removing an insole from a white sneaker with additional insoles nearby.

How to Style Your Sneakers

A great pair of sneakers should never mean compromising on style. Here’s how to make them work for every outfit and occasion.

Effortless Office Chic: Pair the best white sneakers for women with tailored trousers for a sharp, office-ready look, or with a sleek midi skirt for modern sophistication. For a more relaxed vibe, style your most comfortable white sneakers Australia designed with a crisp shirt dress, or keep it casual-chic with straight jeans and a lightweight blazer using the most comfortable white sneakers. These best white sneakers are versatile enough to carry you from desk to drinks, combining style and all-day support.

Transeasonal Style: Neutral pairs, like light blush or off-white sneakers, transition seamlessly between seasons, pairing effortlessly with everything from straight jeans to layered looks.

Weekend Pop: Sneakers with animal print or pops of colour come alive against neutral outfits—perfect for casual brunches, city strolls, or coffee dates.

Minimal & Chic: Keep your most comfortable black sneakers Australia designed sleek and pared-back for a look that feels polished yet effortless, whether it’s day-to-night or work-to-weekend.

When shopping, look for features that combine comfort and fashion: sneakers with arch support, layered footbeds, dual-density soles, and adjustable fit options. The right pair blends effortless style with all-day comfort, making them a go-to in your wardrobe for both work and play.

Elite-Level Support. Everyday Purpose.

Science-Backed Technology, Built into Every Pair

Your feet don’t stop working when the workout ends. From the school run to back-to-back meetings, the daily marathon is real. So why save the science for your sports shoes?

In a new, independently conducted study on women with plantar heel pain, run in partnership with QUT and funded through a government initiative with FRANKIE4, our Jackie sneaker and Sole Hero® Footbed were found to deliver immediate biomechanical benefits.

Amongst the results, the study showed a 15% reduction in heel pressure, a 30% softening of impact, and up to 67% improvement in comfort for women with plantar heel pain. All FRANKIE4 sneakers are built on these same proven biomechanical principles, delivering comfort, support, and impact reduction in every pair.