Our soleful story

We’re an innovative fashion label changing the way women experience shoes. Our mission is to take wellness to the next level with award-winning, Podiatrist-designed support for game-changing comfort in every cleverly cushioned step. Our shoes are taking women further. Healthily empowering us with the confidence to kick goals at home, work and play. More human than a brand, we spoil our customers (and their feet) with the love and attention they deserve, while following our heart to improve the lives of Australian families and do better by our planet.

I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women.

CAROLINE MCCULLOCH
Founder & Designer of FRANKiE4
B. Podiatry - B. Physiotherapy

We stand for:

  • Innovative Design

  • Fashion

  • Customer Care

  • Giving Back

  • Sole Hero™️ Footbed

    Take your comfort from zero to hero with our Podiatrist-designed footbed. Insoles crafted with life-changing layers of cushioning that contour, cradle and cup. Created with the aim of supporting alignment and deflecting pressure from areas prone to pain, our footbeds add bounce and subtract stress.

    For the confidence to stand tall all-day or night at work, to tear up the dance floor (not your feet) in heels or crush a HiTT class.

    DISCOVER THE HERO INSIDE EVERY FRANKiE4 DISCOVER THE HERO INSIDE EVERY FRANKiE4
  • Our Heart & Sole

    Let’s get soleful.

    At FRANKiE4 we live and breathe innovation, fashion, customer service and giving back to hit the mark (and target foot pain) from healthy heel to toe.

    What does our arrow icon mean to us?

    The chevrons represent the four pillars of our brand while the circle stands for all-round support.

  • Sole Saver Pack™️

    Your feet are as one of a kind as you are, that’s why FRANKiE4 sneakers, boots and most enclosed styles come with our simple‑to‑use Sole Saver Pack™️. Inserts that create a snug, spacious or soft fit in the nooks where you need it most.

    No matter if your feet are size 13, wide, narrow, long in the toes or achy in the arches, our clever pack will piece together your perfect fit.

    LEARN ABOUT OUR UNIQUE ASSEMBLY PACK LEARN MORE
  • Revolutionised Heels

    The most comfortable heels you’ll ever wear, we swear. 

    Our high-heel collection is like nothing your feet have ever felt before—boss-like confidence and height that doesn’t compromise on comfort. To do this we’ve cleverly overhauled the heel.

    Adding soft support, shapely curves and convex cushioning to make all-day wear, a stroll in the park.

    UNCOVER WHY OUR HEELS ARE DIFFERENT LEARN MORE
  • Game-changing comfort

    We swoon over trending styles, pine for prints and dream up designer details to create collections you long for, with the comfort you crave. Every FRANKiE4 shoe is designed from scratch.

    We start with a humble pencil sketch, then thoughtfully bring the shoes we love to life with high-end materials like LWG gold and silver-rated leathers, knits, mesh, metal-trim, rice-husk blended soles, marble-dipped heels, signature brand buckles and zips. 

    SHOP OUR NEW ARRIVALS SHOP NEW ARRIVALS
  • Our customer care team

    We never stop thinking about our customers. You’re what we think about all day and who we dream about at night. Why? Because we’re proudly (and healthily) obsessed with your feet. We live to tailor every design to your needs. And we love it when we get to stare into your sole and hear your take on our styles, fits and feels. You deserve better than what’s been served up for the last six million years. Chat, call, email or pop in‑store for real-people service with real love for you and shoes.

    FIND STORES, CALL OR CHAT WITH OUR TEAM FIND STORES, CALL OR CHAT WITH OUR TEAM
  • Soleful partnerships

    Every step forward our brand takes, we take with Brainchild Foundation. A non-profit who supports the gut-wrenching journey of kids with brain and spinal cord tumours. We’re so passionate about building a future for these kids, that we give all profits from our sock collection to the cause—totalling over $250,000, since 2017—and we’re just getting started.

    HELP US MAKE A DIFFERENCE - SHOP SOCKS SHOP SOCKS

Fashion for the planet

We’re not a fast fashion label or a here today, gone tomorrow trend. We’re a planet-loving, people-obsessed brand on a mission to create a cleaner and brighter future for all feet: big and small. From recycling beloved shoes in-store to kissing wasteful packaging goodbye—we’re seeding fresh ways to reduce our footprint.

VIEW OUR SUSTAINABILITY STANCE

Step inside

Foot health, wellness, fashion, lifestyle, travel and much more. A sneak peak into what makes our shoes stand-out.