"These may look like your average black leather ankle boots, but inside, they're sooo much more than that. Featuring a podiatrist-designed sole hero footbed, triple-layered support for your arches, forefront cushioning, and hidden heel support, the Liberty Boots offer next-level comfort."

"...it’s brands like FRANKIE4 that are paving the way forward in a new era of footwear, and leading a larger fashion movement that doesn’t accept anything less than the perfect marriage of style and wellness."

"The Kennedy is a chic mule heel with a soft woven leather upper and a mid-height heel for the perfect amount of leg-lengthening height you can still dance in."

"This brand hands down makes the comfiest sneakers I’ve ever worn, so they’re worth the investment and go up to a size 13! Praise be."

"It seems that after centuries of “beauty is pain,” the industry is listening to disruptors like FRANKIE4, who have proved that prioritising comfort, wellness and practicality doesn’t have to come at the cost of trendy, fashion-forward aesthetic.

"FRANKIE4's flats are as comfy as it gets, from the sole hero footbeds to the triple-layer support for arches and the heel counter for heel support. You won't believe how good they look, too."