March 8 marks International Women’s Day (IWD), a global celebration of the social, economic, cultural, and political achievements of women. It’s a day to recognise progress, honour resilience, and continue working for parity in a more equitable future.
Recognising that women carry the weight of responsibilities, expectations, and too often pain, we set out to make a difference where we know best—starting from the ground up.
Find out more about IWD 2025 here.
Shoes do more than complete an outfit; they impact how we move through the world. As a female-founded brand and women-led business, our mission has always been to create footwear that blends uncompromising comfort with effortless style, reducing discomfort and allowing women to focus on what truly matters to them.
(Read more about our story here.)
In the leadup to IWD, we accelerated our support by gifting free FRANKIE4 shoes in our hometown Brisbane, Australia—helping women move through their day with the comfort, support, and relief they deserve. Because every woman deserves to walk strong and live well—without discomfort slowing her down.
Our team carried messages of empowerment, strength, and celebration throughout the day—words that reflect what International Women’s Day means to us. More than just slogans, these were reminders of the resilience and determination that define women everywhere:
Women, We’ve Got You
Sore Feet? Not Today.
By Women. For Women.
These messages weren’t just displayed—they were lived. Through every conversation, every step, and every pair of shoes gifted, we reinforced our commitment to making a meaningful difference in women’s lives. Whether it's through our podiatrist-designed tech, giving back through philanthropic efforts, or our commitments, we’re committed to making a real impact.
While a pair of shoes may not change the world, small steps lead to big change. By removing one obstacle—foot pain—we hope to help women focus on their ambitions, passions, and the steps that that take them, and us all, forward.
International Women’s Day 2025 is a reminder that change happens when we push forward together. So, let's celebrate our role models, focus on empowering women and girls, and work towards achieving gender equality. At FRANKIE4, we’re proud to be part of a movement that champions women—today and every day after that.
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