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Celebrating Global Recycling Day with FRANKIE4

Global Recycling Day, observed on 18th March, is a global initiative that raises awareness about the importance of recycling and its impact on the environment. In the spirit of this eco-conscious movement, companies and people around the world are stepping up to make a positive change.  

Your 20% off In-store Exclusive

GLOBAL RECYCLING DAY '24

VALID FROM 16—18 MARCH 2024*

On March 18th people and companies around the world will celebrate Global Recycling Day '24. For people, planet, and product, this year we’re excited to offer a special in-store initiative to promote the circular economy. Plus, learn about the responsible practices currently undertaken globally by FRANKIE4.
WHAT IS GLOBAL RECYCLING DAY ABOUT?

Global Recycling Day, observed on 18th March, is a global initiative that raises awareness about the importance of recycling and its impact on the environment. In the spirit of this eco-conscious movement, companies and people around the world are stepping up to make a positive change.  

WHY IS GLOBAL RECYCLING DAY IMPORTANT?  

Global Recycling Day is not just a day on the calendar; it is a global movement encouraging individuals and businesses to rethink their waste habits and adopt more sustainable practices. The day serves as a reminder that every action counts in the collective effort to preserve our planet. Recycling reduces the strain on natural resources, minimises pollution, and helps combat climate change. 

HOW WE’RE CELEBRATING GLOBAL RECYCLING DAY  
Ahead of Global Recycling Day '24, we're getting ready to step up and celebrate with an exclusive in-store offer. Recycle any pair of shoes at our in-store TreadLightly collection units and receive a special 20% off full-price footwear from 16—18 March*.  
WHAT CAN YOU DO TO HELP?  

As consumers, our choices matter. By opting for more sustainable products and supporting responsible practices, we contribute to a more sustainable future. The collective impact of individual choices can drive positive change, and initiatives like Global Recycling Day remind us of our role in creating a healthier planet.

WHAT ELSE IS FRANKIE4 DOING TO STEP UP?  

Around the world, only 1% of shoes are recycled. We’re committed to keeping shoes out of landfill, which is why we've partnered with TreadLightly, a national recycling initiative. So far, we’ve saved over 20,000 pairs of shoes from landfill. With the help of our community this number continues to rise. In fact, in the last year alone we’ve donated over 13,000 pairs of shoes across our store network, saving over 6,500 kilograms from landfill. 

Our responsible practices don’t stop there, here’s just a few other ways in which we step up every day:

  1. Our sneakers produced from March 2023 onwards include shoelaces made from recycled cotton.

  1. We’re members of the Leather Working Group (LWG), the world’s leading responsible leather organisation. These tanneries have strict practices in place for water recycling, energy efficiency, and safe chemical management.

  1. Across our range, we upcycle materials that become part of our styles. For instance, the footbeds of many our slides are crafted using rice husk—a byproduct of agriculture waste. We also utilise a fabric known as rPET for the lining of the forefoot, which is produced from recycled PET plastic. Through these efforts we've prevented approximately 1,000,000 post-consumer waste plastic bottles from ending up in landfills.

  1. When it comes to plastics waste, for our styles produced from March 2023 onwards, we’ve eliminated the use of single use plastics from packaging. Our shoeboxes, filler paper, and printed wrapping are produced from recycled materials—and are also chosen to be curbside recyclable to reduce the amount of waste.

  1. Manufacturing processes and our supply chain are also considered. Our footwear supplier aims to minimise waste through considered sourcing practices, and they report on purchased materials annually, with any excess raw materials like leathers, trims, and soles repurposed for the production of our pairs.

  1. We also have a number of exciting projects in-flight that we can’t wait to share with you.

Let's continue to step up, this Global Recycling Day and every day, together. 

We exist to support the wellbeing of women worldwide, committed to creating pairs that positively support the communities in which we operate while minimising our impact on the planet. For people, planet, and product, thank you for joining us on this journey.  

*T&Cs apply. To be eligible for the 20% Discount you must recycle a pair of shoes (any brand) in-store at a FRANKIE4 Concept Store between 16/03/2024–18/03/2024, and notify a FRANKIE4 staff member that the shoes you're returning are for recycling. Shoes returned for recycling via post are not eligible for this offer. Discount is valid for full-priced in-store purchases between 16/03/2024–18/03/2024 only. Not valid in conjunction with any other offer, cannot be backdated or extended. See full T&Cs here. 

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