SYDNEY, IT'S A DATE.
An Exclusive Pop-Up Sale Event Is Coming
9 – 11 OCT
SYDNEY, IT'S A DATE.
An Exclusive Pop-Up Sale Event Is Coming
9 – 11 OCT
You’re invited to FRANKIE4 In The City, the Sydney Pop-Up Sale Event. Think iconic shoes, event-only exclusive offers and bundles, and brand partners serving style and beauty: Francesca Jewellery, FIGUR and BOOST LAB Co.
The Details
When: 9 October – 11 October
Location: The Venue Alexandria, 55 Doody St, Alexandria NSW 2015
Opening Hours
Thu 9 Oct: 10am – 8pm
Fri 10 Oct: 10am – 6pm
Sat 11 Oct: 10am – 5pm
Please note, doors will shut an hour prior to closure.
Save the date, RSVP to our Facebook event. This is one event you won’t want to miss.
*T&Cs apply, see here. RSVP not required for entry, but is recommended.
Two Ways to Win
SYDNEY POP-UP SALE EVENT: VIP NIGHT ACCESS
Win a Double Pass to FRANKIE4 In The City*
Win tickets to our exclusive VIP Night at the Sydney Pop-Up Sale Event for you and a friend*. We’re giving away 5 double passes (that’s 5 winners, plus a friend each).
The VIP event starts from 5:30pm on Wednesday 8 Oct 2025, at The Venue, Alexandria: 55 Doody St, Alexandria NSW 2015.
What the lucky winners can expect:
- Receive a gifted pair of FRANKIE4s of your choice*
- Enjoy first access to shop the sale
- Light catering & drinks provided
- Receive an event attendee-only goodie bag tote
To enter, simply complete the entry form on this page. Entries close at midnight, 5 October. *T&Cs apply, see here.
RSVP TO FRANKIE4 IN THE CITY
Win a $1,000 Shopping Spree*
Our FRANKIE4 In The City Facebook event is live. Click ‘Going’ and you'll automatically be entered into the draw to win a $1,000 FRANKIE4 shopping spree during the Sydney Pop-Up Sale Event*.
Note, RSVP is not required for entry to the event 9 - 11 October, but is recommended to access the most up-to-date information.
Meet Our Pop-Up Brand Partners
Our brand partners will be bringing their amazing collections straight to you. Don’t miss out, get ready to explore, shop, and discover something special on-site.
FAQs
What can I expect at FRANKIE4 In The City?
Our pop-ups are designed to go beyond traditional retail, offering a fully immersive brand experience. Guests can look forward to exclusive styles and offers, a coffee cart, complimentary beverages, partner activations, live entertainment, and the chance to connect with like-minded women.
What is the best mode of transport to the event? Is there parking available?
Where possible, we would recommend catching public transport, taxi, ride share, or carpooling with friends.
Parking:
- The Venue does have parking availability.
- Enter via 55 Doody Street, Alexandria. Proceed up the ramp to the car park.
- Take the lift to Ground level.
Taxi & ride share drop off:
- Enter via 55 Doody Street, Alexandria. Proceed up the ramp to the drop-off zone.
- Take the lift or stairs to Ground level.
For more The Venue transport information, see here.
Will your Sydney Concept Stores be open throughout the Sydney Pop-Up Event?
Yes, each of our Sydney Concept Stores (Mosman & Paddington) will remain open per usual trading throughout the Sydney Pop-Up Event. For more information on our Concept Stores, see here. Do note that exclusive offers are available only at the Pop-Up Sale event, not through our Concept Stores over this period.
Will there be a sale online & in Concept Stores?
Not over this duration. Offers are exclusive to our Sydney Pop-Up event. Be the first to know about any upcoming sales by signing up to SMS here.
What styles will be available at the Sydney Pop-Up Event?
We have a wide range of our current styles available to shop at the Sydney Pop-Up Sale Event, including sneakers, sandals, slides, boots, and flats. Although not every style will be available, we are confident you’ll find something you love. There are rows of tables inside with shoes sorted by size run. These are all clearly marked with signage at each table to reflect the sizes available—simply head to the sign that represents your usual size to start browsing.
Will there be any special offers at the Sydney Pop-Up Event?
Yes there will be exclusive offers and exclusive bundle offers, including special tiered spend and save offers, only available at the Sydney Pop-Up Sale Event.
What payment options are available at the Sydney Pop-Up Event?
The Sydney Pop-Up Sale Event is a cashless event. However, other payment types such as card, Afterpay, and Zip Pay will be available.
If you have a FRANKIE4 store credit or gift card, you will be able to redeem this at Sydney Pop-Up Sale Event.
Per our Terms and Conditions, you won’t be able to redeem any discounts, offers, or promotions in conjunction with the sale prices.
Can I return a previous purchase at the Sydney Pop-Up Event?
We are not able to accept returns at the Sydney Pop-Up event. Due to the popularity and nature of these warehouse events, our staff will not have the capacity to facilitate returns processing. Please head to our Returns Page here to lodge your return online, or pop in to our Sydney Concept Stores who will be able to facilitate your return.
Accessibility and Facilities
There is lift access to The Venue from the parking.
Bathrooms are located near the Venue’s entrance doors (to the right as you enter, to the front left if exiting). From there, the bathrooms are located to the left of the lifts near the exit. There are also changing table available in the disabled toilets for your convenience.
Have more questions?
For any other questions or queries, please reach out to our customer care team via live chat (bottom right-hand corner), phone (07 3106 3351), or email (info@frankie4.com.au).