Love letter from Hilary McMillan, Group CEO
To our FRANKIE4 Community,
Today we’re recognising the many shapes motherhood can take and everything it holds.
Whether you're raising children, supporting others in a mothering role, navigating life with the absence of a mother figure, or carrying the longing for motherhood — we see you, and we’re thinking of you.
As a mum of three young children, I’ve experienced the joy, the chaos, and the never-ending juggle. A few years ago, with three under four and my husband deployed to Afghanistan with the Australian Army, I learned quickly that I couldn’t do it all on my own. More importantly, I learned that I didn’t have to. It was the women around me — friends, family, and even those I barely knew who showed up and helped carry me through.
That time in my life taught me something powerful. Motherhood isn't defined by biology or tradition. It’s made up of quiet strength, shared stories, and the unspoken bond between women who support one another. It is in the acts of care, the late-night check-ins, the moments of vulnerability and humour, and the fierce love that shows up in so many different ways.
This Mother’s Day, we celebrate every version of that love. However you show up — for yourself, for others, for your community — you are seen and appreciated.
Thinking of you this Mother's Day,
With love,
Hilary McMillan
Group CEO
The Mother’s Day Gift Edit
Looking for the perfect Mother’s Day gift? Peek at our hand-picked edit, treat yourself (you deserve it), or drop a hint via any product page and let them know exactly what you want.
Whether you’re buying for your mum, a mum-figure, or just embracing your own journey—we’ve got something for every stride, from school drop-offs to boardroom takeovers.
Axel
For the crowd favourite—fashion-forward, comforting, and always a hit.
With cloud-like cushioning, sleek street-style aeshetics, and all-day support, Axel is made for life on the go. The ultimate blend of lifestyle and athleisure, easy to style, effortless to wear.
Hepburn
For the innovator on the go—sophisticated, adaptable, and effortlessly chic.
With a timeless silhouette, smart support, and easy slip-on design, Hepburn is made for the ones who are always on the move. Thoughtfully crafted for busy days, last-minute dashes, and everything in between.
Nat
For the original classic—supportive, timeless, and iconic.
Our best-selling style for a reason. Nat pairs effortless design with hidden support. Loved by thousands for her versatility, comfort, and the way she just works with everything.
Liberty
For the bold minimalist—sleek, grounded, and built to empower every step.
Our most iconic boot. Crafted for comfort, designed for impact. Liberty’s clean lines, cushioned support, and effortless style make her a forever favourite, season after season.
Riley
For the style maker on the rise—chunky, cushioned, and unapologetically cool.
Riley brings a fresh take on everyday style. Think bold cushioning, statement looks, and comfort that keeps up. Designed to turn heads and built for all-day wear.
Coco
For the chic multi-tasker—versatile, clever, and always on point.
Coco is your go-to for effortless days and polished nights, bringing flexible support, refined style, and the kind of versatility that moves with you.
Give the Gift of Choice
Still not sure which pair is “so her”? FRANKIE4 gift cards are a thoughtful way to give her the freedom to choose her perfect sole-mate. Bonus: They’re digital, instant, and can be dressed up with a personal message and stylish design.
You can also pick up the perfect gift at your local FRANKIE4 concept store. In fact, why not make a weekend of it, and make it as special as the special mother figures and sisterhood in your life?
Find your local FRANKIE4 store here.
Wrap-Up
This Mother’s Day, honour her journey, her style, her strength—and the many roles she’s played in your life.
Whether it’s with a pair of game-changing shoes, a meaningful conversation, or a quiet moment of appreciation—this is your sign to walk a little more gently, love a little louder, and thank the women who’ve walked beside you, every step of the way.