DESIGNED FOR THE FUTURE OF WOMEN'S FEET
Game-Changing Comfort
DESIGNED FOR THE FUTURE OF WOMEN'S FEET
Game-Changing Comfort
Our Story
FRANKIE4 was founded by podiatrists who, through their clinical work, identified a significant gap in the market for supportive, style-conscious footwear. Driven by a desire to create shoes that work with the female foot, rather than against it, our founders engineered technical components and shoes to help manage the impact of common foot conditions. Our mission is to provide an innovative alternative to traditional fashion, combining technical underfoot support with the silhouettes women actually want to wear.
We operate with a transparency that matches our technical rigor. As a business, we meet rigorous verified standards of social and environmental performance. From supporting Australian families to optimising our global footprint, we view our business as a vehicle for measurable good.
Sole Hero® Footbed
Take your comfort from zero to hero with our podiatrist-designed footbed. Insoles crafted with life-changing layers or cushioning that contour, cradle and cup, supporting alignment and deflecting pressure from areas prone to pain.
Created to help put an end to crippling heel pain (like plantar fasciitis), arch pain and forefoot pain, with the aim to create a healthier foundation for the feet.
LuxaLite® Footbed
The search for sleek silhouettes and underfoot comfort ends here. With LuxaLite®—the groundbreaking, patent-pending footbed—experience podiatrist-designed innovation paired with timeless style. It’s the perfect fusion of modern design and healthier, long-lasting comfort.
Backed by years of research and wear trials, LuxaLite® redefines what stylish footwear can be. Elevated comfort. Perfected for you.
Sole Saver Pack®
Piece together your perfectly tailored fit with our Sole Saver Pack®. The genius components found in your newly purchased shoes (two full-length footbeds, two half-length footbeds and two forefoot cushions to be exact) and complimentary bag that come in every box of boots, sneakers and most flats for you to mix‑and-match according to your needs.
We created this pack because no two feet are the same—narrow, wide, bunioned or not—we want to help FRANKIE4 shoes fit every unique foot like a glove.
The FRANKIE4 Sisterhood
We’re beyond grateful to our community of followers. Those who’ve been with us since we started in 2010, and others who’ve just walked through our doors. There’s nothing quite like a slow scroll through your awe-inspiring five-star reviews (all 150,000+ of them). Your stories inspire us to continue innovating to change the way all women experience shoes. Thank you—from our soles to yours—for your support!
"I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women."
CAROLINE MCCULLOCH
Founder of FRANKIE4 | Podiatrist
Wellness
Taking wellness to the next level with award-winning design, centred on our podiatrist founded history.
Responsible Design
For over a decade, responsible and innovative design has been at the core of all we do.
Giving Back
We are proud of our global charity partners who work tirelessly for families in their time of need.
Community
Empowering women from the ground up with style created by women, for women.