AN EXCLUSIVE ETERNAL SUMMER LAUNCH RECAP
A LAUNCH TO REMEMBER
What happens when the FRANKIE4 community comes together? A celebration to remember. On 12 September, we gathered with some of our community and friends of the brand to toast the highly-anticipated launch of our Spring Summer '24 collection. The event not only debuted our newest styles but also marked the exciting beginning of our partnership with Amy Gerard.
Held at the stunning Green House at Howard Smith Wharves in Brisbane, the event featured decor reminiscent of an Italian getaway. Tables were adorned with citrus centerpieces, peach and terracotta placemats, minimalist tableware, and simple but sweet floral arrangements, creating an invigorating, summertime ambience.
With summer vibes in the air and a dreamy Brisbane backdrop, this wasn't just a launch—it was a celebration of community, style, and new beginnings.
A WORD FROM AMY GERARD
Amy Gerard, presenter, author, brand ambassador, and mother of three, hosted the event—perfectly embodying the vibrant and empowering energy of our collection. Her natural love for FRANKIE4 and her down-to-earth nature make her the ideal new ambassador for our brand as we step into a season filled with fresh fashion and endless possibilities.
Known for her authentic approach to fashion, lifestyle, and wellness along with her work as a radio host, popular influencer, writer, creator of At Last Wine, and Beyond The Likes and Beyond the Chaos podcast presenter (to name but a few), Amy Gerard is a powerhouse. With her impressive experience in the industry, she has built a large and loyal following by sharing relatable content that resonates with her audience.
Amy's genuine enthusiasm for the brand, coupled with her commitment to promoting comfort and style, aligns perfectly with our mission. Her passion for empowering women also makes her the perfect fit as we embark on this exciting journey together.
A GLIMPSE INTO THE EVENT
As guests arrived, they were greeted with Amy’s signature cocktail, Eternal Summer Marg-ic. With cocktails in hand, attendees explored the latest styles from the new Eternal Summer collection. From timeless sandals to statement sneakers, each piece showcased our FRANKIE4 signature blend of fashion-forward design and functional comfort, setting the tone for a season of effortless style.
The collection had something for everyone, including standout wedges like Baker, chic slides like Bennett, and sleek sneakers like Riley. Guests reveled in the vibrant atmosphere, knowing they were among the first to experience these soon-to-be wardrobe staples.
Get an exclusive first look at the Eternal Summer collection here.
Want to be part of the excitement? RSVP by signing up for early access and secure your spot on the exclusive guest list.
SPECIAL THANKS
We couldn’t have made the celebrations as memorable without the generous support of our amazing partners. A special thank you goes to Francesca Jewellery, LSKD, Naked Harvest, Summer Skin, WHO IS ELIJAH, Eco Modern Essentials and Lust Minerals for their generous contributions, adding an extra touch of luxury and delight to the occasion.
Here’s to an Eternal Summer with FRANKIE4, we’re beyond excited for what’s to come. Thank you to everyone who joined us for this incredible launch event. Check out our Eternal Summer collection for an exclusive sneak peek at the upcoming styles and be the first to shop the collection on 25.09 by signing up for early access.