One of the highlights of 2025 came from the outside looking in. An independent QUT-led study confirmed what our community has long told us: our Jackie sneaker and Sole Hero® Footbed reduce heel pressure by 15%, soften impact by 30%, and improve comfort by up to 67% for women with heel pain*. Science backing up the shared experience of thousands of women; proof that thoughtful design matters, and that the right shoes can truly change your day.
Our community has also grown in more exciting ways than we can count. This year, we celebrated reaching 150,000+ five-star reviews; a clear sign of the love and support that surrounds our shoes.
Women share what works. And now our referral program rewards you for doing just that, letting friends discover styles that are too good to keep to yourself.
We also launched our CHAPTER4 Book Club, bringing women together across cities and online to share, connect, reflect, and unwind through a love of story.
At the same time, we’ve been working to make FRANKIE4 more accessible than ever. You can now find an expanded range of FRANKIE4 in nine David Jones flagship stores across Australia and online at davidjones.com, giving our community even more ways to step into their favourite styles.
Beyond that, our wholesale partnerships with Nordstrom, Von Maur, Dillard’s, J.Jill, and independent stockists across Australia and the US are bringing FRANKIE4 to women everywhere. Seeing our designs travel this far and wide is a wonderful reminder of the community and care that has carried us for 15 years (and counting).
