Step inside our 2025 time capsule. From breakthrough studies to community milestones, here’s a snapshot of the moments that shaped our fifteenth year, and the steps we’ve taken together with our amazing community.
Science has always been part of our heritage. This year, the results of a groundbreaking study were officially published, in partnership with top Australian academic institution, the Queensland University of Technology (QUT). The independent, government co-funded, ethics-approved study, focused on women with plantar heel pain, found our Jackie sneakers and Sole Hero® Footbed deliver immediate biomechanical benefits, confirming what our community has long experienced: meaningful relief with every step.
Find out more about the groundbreaking study here.
When something truly works, women talk about it. With more than 150,000 five-star reviews, we’ve seen how word of mouth—between colleagues, friends, and families—has built our community. From nurses pulling long shifts, to teachers on their feet all day, to women who simply want to feel good in their shoes, those stories remain the heartbeat of FRANKIE4.
Comfort feels even better when it’s shared. This year, we launched the FRANKIE4 Referral Program: give a friend who's new to FRANKIE4 15% off their first full-priced pair and with each successful referral, be rewarded with $20 off your next full-priced pair*. It’s our way of saying thank you for helping our community grow (because real friends don’t let friends wear uncomfy shoes).
Sign up, refer, and get rewarded here.
(*T&Cs apply, those a part of our Healthcare Professional and Educator Privilege Programs can stack their perks).
Books and shoes have something in common: both can take you somewhere new. This year, we launched Chapter 4: The FRANKIE4 Book Club, inviting our community to explore fresh stories, share ideas, and connect over a love of reading. It’s another way we’re building connections—because just like the perfect pair of shoes, the right book can inspire, support, and carry you forward.
Follow along and learn about our next meetup here.
LuxaLite® is our most slimline footbed tech, bringing enhanced, longer-lasting comfort to the fashion silhouettes you love. Now featured in selected FRANKIE4 heels and slides, LuxaLite® makes it easier than ever to enjoy lightweight, stylish footwear without compromising on wearability. From busy office days to off-duty weekend moments and nights out, it’s comfort designed to keep up with your life, and your wardrobe.
Learn more and explore the collection here.
This year, FRANKIE4 turns 15, and our stores remain an important foundation of the brand. From personalised fittings to tips on styling, our team offers expert, friendly guidance, letting women try, feel, and fall in love with FRANKIE4 comfort firsthand. Today, we have nine stores across Australia and a flagship store in Seattle, USA. It’s where style meets comfort, and where our community continues to grow—one pair at a time.
Find your closest store here.
In August 2025, FRANKIE4 was honoured by the Australian Fashion Industry Awards as the Best Place to Work. It’s a recognition of our passionate, dedicated team and the culture we’ve built—one that values collaboration, creativity, and wellbeing. Behind every pair of FRANKIE4 shoes is a community of people committed to making comfort and style accessible, enjoyable, and inspiring.
A milestone our community couldn’t celebrate enough: we launched beach-proof styles, including Isla and Venice. Made from waterproof-treated leather and featuring our podiatrist-designed Sole Hero® Footbed, they provide heel, arch, and forefoot support. Designed to take you from the beach or pool to the bar, these styles combine style and functionality in every step.
Shop our beach slides here.
Presenter, author, brand ambassador, and mother of three, Amy Gerard continues to embody the vibrant and empowering energy of our collections. Over the past year, she’s become a true face of FRANKIE4, bringing her natural love for the brand and her down-to-earth nature to every campaign and event.
Known for her authentic approach to fashion, lifestyle, and wellness—alongside her work as a radio host, influencer, writer, creator of At Last Wine, and presenter of the hit podcasts Beyond The Likes and Beyond the Chaos—Amy has built a loyal community by sharing content that resonates on a deeply relatable level.
“I’ve been wearing FRANKIE4s for years and love what the brand stands for,” Amy shared. “Celebrating the collection with such a warm, welcoming community was an amazing experience.”
You may not know that FRANKIE4 has been spotted on some seriously stylish feet. Kelly Clarkson wore our Ava boots on multiple occasions on The Kelly Clarkson Show and also for the tree lighting ceremony at Rockefeller Center in New York City. Joey King stepped out in FRANKIE4’s Octavia Black Loafers during the Ed Asner 4th Annual Stage Celebrity Reading of It’s a Wonderful Life at the Garry Marshall Theatre in Burbank, California, benefiting The Ed Asner Family Center.
More recently, Kelcey Wetterberg, former Dallas Cowboys Cheerleader, shared her experience with FRANKIE4 while wearing Riley II in White/Blue in a partnered TikTok video.
Our designs have also found other A-lister fans and been seen in glossy magazines. Over the years, we've been featured by Vogue, Marie Claire, Harper’s BAZAAR, and more, shining a spotlight on FRANKIE4’s unique blend of style and comfort.
See more here.
Starting with our original Ellie, we’ve expanded from a single sneaker to a diverse collection of heels, sandals, sneakers, slides, boots, and flats. From day one, size inclusivity has been central to our mission of supporting women’s wellbeing worldwide—which is why we offer a wide range of sizes from 5 to 13. Because everyone deserves to find their perfect fit and enjoy the comfort and style of FRANKIE4.
Find out more about our sizing here.
As we celebrate fifteen years, we remain committed to comfort, style, and positive impact: because every step we take, we take together with our FRANKIE4 community.
Step into the world of fashion and functionality with our curated collection of footwear blogs, where style meets comfort every step of the way.
