Step inside our 2025 time capsule. From breakthrough studies to community milestones, here’s a snapshot of the moments that shaped our fifteenth year, and the steps we’ve taken together with our amazing community.

Science has always been part of our heritage. This year, the results of a groundbreaking study were officially published, in partnership with Queensland University of Technology (QUT). The independent, government co-funded, ethics-approved study, focused on women with plantar heel pain, found our Jackie sneakers and Sole Hero® Footbed deliver immediate biomechanical benefits, confirming what our community has long experienced: meaningful relief with every step. 

Find out more about the groundbreaking study here.  

When something truly works, women talk about it. With more than 150,000 five-star reviews, we’ve seen how word of mouth—between colleagues, friends, and families—has built our community. From nurses pulling long shifts, to teachers on their feet all day, to women who simply want to feel good in their shoes, those stories remain the heartbeat of FRANKIE4. 

This year marks one year since FRANKIE4 became a certified B Corporation, joining a global community of businesses committed to using business as a force for good. While the official certification is a milestone worth celebrating, it’s not the destination. For us, it’s a starting point on an evolving journey: a commitment to continue making choices that benefit people, communities, and the planet, every single day. 

Comfort feels even better when it’s shared. This year, we launched the FRANKIE4 Referral Program: give a friend who's new to FRANKIE4 15% off their first full-priced pair and with each successful referral, be rewarded with $25 off your next full-priced pair*. It’s our way of saying thank you for helping our community grow (because real friends don’t let friends wear uncomfy shoes). 

Books and shoes have something in common: both can take you somewhere new. This year, we launched Chapter 4: The FRANKIE4 Book Club, inviting our community to explore fresh stories, share ideas, and connect over a love of reading. It’s another way we’re building connections—because just like the perfect pair of shoes, the right book can inspire, support, and carry you forward. 

LuxaLite® is our most slimline footbed tech, bringing enhanced, longer-lasting comfort to the fashion silhouettes you love. Now featured in selected FRANKIE4 heels and slides, LuxaLite® makes it easier than ever to enjoy lightweight, stylish footwear without compromising on wearability. From busy office days to off-duty weekend moments and nights out, it’s comfort designed to keep up with your life, and your wardrobe. 

This year, FRANKIE4 turns 15, and our stores remain an important foundation of the brand. From personalised fittings to tips on styling, our team offers expert, friendly guidance, letting women try, feel, and fall in love with FRANKIE4 comfort firsthand. Today, we have nine stores across Australia and a flagship store in Seattle, USA. It’s where style meets comfort, and where our community continues to grow—one pair at a time. 

In August 2025, FRANKIE4 was honoured by the Australian Fashion Industry Awards as the Best Place to Work. It’s a recognition of our passionate, dedicated team and the culture we’ve built—one that values collaboration, creativity, and wellbeing. Behind every pair of FRANKIE4 shoes is a community of people committed to making comfort and style accessible, enjoyable, and inspiring. 

At FRANKIE4, we take pride in our close relationships with trusted suppliers who share our commitment to quality and responsible manufacturing. Our footwear is crafted in Brazil and Vietnam, home to some of the world’s best makers and manufacturing technologies, combining innovation with meticulous quality control. These valued partnerships help us create products that reflect our B Corp values, prioritising craftsmanship, innovation, and responsible production in every step of the process. 

Learn more about our responsible practices here.