10 Questions with Our Director of Footwear

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To celebrate the launch of AW24, we sat down with our Director of Footwear Gabrielle Thompson and asked her 10 quick-fire questions about the exclusive new Autumn-Winter collection.

BEHIND OUR AW24 LAUNCH

10 QUESTIONS WITH OUR DIRECTOR OF FOOTWEAR

BEHIND OUR AW24 LAUNCH

10 QUESTIONS WITH OUR DIRECTOR OF FOOTWEAR

To celebrate the launch of AW24, we sat down with our Director of Footwear Gabrielle Thompson and asked her 10 quick-fire questions about the exclusive new Autumn-Winter collection.

1. WHAT INSPIRED THE CREATION OF THE AW24 COLLECTION?

Our inspiration for this season stemmed from a desire to empower women during the colder months, championing them to embrace the elements and elevate their everyday experiences. It’s about supporting them from the ground up to step beyond the ordinary.

2. HOW DO YOU ENSURE THAT FRANKIE4 SHOES MAINTAIN THEIR SIGNATURE STYLE AND COMFORT?

We're dedicated to evolving each season, crafting footwear that seamlessly blends upcoming trends with the timeless FRANKIE4 aesthetic and unparalleled comfort. The key is keeping that at the heart of every design.

3. WHAT FACTORS INFLUENCE THE DESIGN PROCESS FOR EACH COLLECTION?

We consider emerging international fashion trends, global happenings, and prioritise wearability, enduring style, and the creation of a versatile shoe collection for women who refuse to compromise on either style or support.

4. CAN YOU ELABORATE ON THE TWO CENTRAL THEMES OF THE AW24 COLLECTION?

Certainly. Our AW24 collection is anchored by two main themes, which we’re very excited about: modern classics and cosy casuals.

5. HOW WOULD YOU DESCRIBE MODERN CLASSICS?

We reimagine classic silhouettes by infusing them with contemporary elements, incorporating innovative technology, premium materials, and versatile design that ensures style longevity.

EXPLORE OUR MODERN CLASSICS

6. WHAT DEFINES COSY CASUAL?

Our cosy casual styles offer elevated comfort for colder months, featuring luxurious materials such as New Zealand and Australian shearling, rustic styling, and premium suedes and leathers.

DISCOVER OUR COSY CASUALS

7. WHAT IS THE GUIDING PHILOSOPHY BEHIND THE DESIGN OF FRANKIE4 SHOES?

Our philosophy revolves around merging scientific research with stylish design, ensuring that every shoe not only looks great but also provides exceptional comfort and support. That’s why at the heart of every FRANKIE4 shoe lies our podiatrist-designed footbed technology, a testament to our commitment to merging fashion with function.

8. HOW DO FRANKIE4 SHOES CONTRIBUTE TO ENHANCING WOMEN'S DAILY LIVES?

By offering footwear that seamlessly combines style and comfort, we aim to empower women to confidently navigate their daily activities without compromising on either aspect.

9. WHAT CAN CUSTOMERS ANTICIPATE FROM THE AW24 COLLECTION?

Our customers have truly grown to become our community. They can expect a diverse range of footwear options that capture the essence of upcoming trends while embodying the enduring FRANKIE4 style and comfort, ideal for conquering the cooler seasons.

10. WHERE CAN CUSTOMERS ACCESS THE INITIAL RELEASE OF THE AW24 COLLECTION?

The first instalment of our AW24 collection is now available through our website and select retail partners. We're can’t wait for everyone to discover and enjoy these new additions to our lineup.